What is the biggest problem currently facing solo-run businesses or freelancers? originally appeared on Quora, the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Independent business success is dependent on client relationships. Small business owners aren’t just taking payment and delivering a service–they’re constantly communicating, and every touch point contributes to the client experience. The complete process of selling and delivering your services is your clientflow. Knowing how to optimize your clientflow will make your business more efficient, strengthen your client relationships, grow your revenue, and, ultimately, lead to business success.

Unfortunately, independent businesses are often stuck with software that wasn’t built for them, and using a patchwork of different systems can create client friction and bad business outcomes. That’s why independents need tools that are fit for the way they work; that can accommodate their unique process and all the file types, client actions, workflows, and admin tasks that go into it. The term clientflow encapsulates all of these parts, the whole journey, tangible and interpersonal components alike, to fully define the way independents work.

Independent businesses need to create a high-quality clientflow; a seamless end-to-end experience. This is vital to establishing strong client relationships, which independent businesses depend on. If the clientflow is seamless, the client relationships are more easily maintained. If there are snags along the way, it strains the connection, weakens trust, and jeopardizes repeat business.

Thankfully, technology has created new solutions for independent professionals. Independents should adopt an all-in-one clientflow management platform to customize their process, organize their admin tasks, and manage all the moving parts that go into running their business. A clientflow management platform is the optimal way to eliminate process friction and provide an impeccable experience for every client, every time.

This question originally appeared on Quora.

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