Professional Bull Riders kick off their 2017 PBR Built Ford Tough Series season in New York, January 6-8, at Madison Square Garden. This is the 11th consecutive year that professional bull riding, considered the "Toughest Sport on Dirt", will delight bull riding fans with a 3-day exhibition that begins a rough-and-tumble 26-city tour.

Tickets for this highly popular PBR event are going quickly for this always sold out professional bull riding spectacular that gathers the top 35 bull riders from around the globe. They master two-ton ornery bulls while bucking and gyrating atop 8-inches of dirt brought in especially for the Built Tough Ford Series sporting event, covering the Madison Square Garden ice rink normally used by the New York Rangers.

The breathtaking action begins at 8 p.m. on Friday, January 6, with the fierce professional bull riders competition continuing at 6:50 p.m. on Saturday, January 7 and again at 6:50 p.m. on Sunday, January 8. What is making true-blue fans of the sport even more excited is that the appearance of the PBR Built Ford Tough Series event in 2017 marks the second year in a row that PBR elite seats will be available for purchase to provide a truly VIP experience.

Priced at $505 each, the elite seats are located right in the center of the exciting action next to the chutes where the professional bull riders exit the holding stalls into the Madison Square Garden arena. These seats entitle ticket holders to a pre-event reception with refreshments, backstage tours, and a once-in-a-lifetime opportunity to meet and greet the PBR riders themselves, the best of the best Professional Bull Riders on the circuit today.

Among the contenders for $140,000 in prize money awarded to the winner of the 2017 Built Ford Tough Series competition are names well known to devotees of the sport of bull riding. Among the riders scheduled to return to New York are two-time World Champion bull rider J.B. Mauney, joined by fellow Monster Energy riders Gage Gay, Robson Palermo, Chase Outlaw and Reese Cates.

General admission tickets, available at all Ticketmaster outlets, online at www.ticketmaster.com, or by phone at 1-800-745-3000, range in price from $25 to $207. The winner of the January competition will continue to compete in other cities along the tour, including Chicago, Anaheim and Dallas, in hopes of capturing the World Champtionship belt buckle and one million dollars.