On February 25th RFDTV The American returns to AT&T Stadium in Arlington, Texas for its fifth anniversary. Every year there have been twists and turns and this year the American is rolling out special seating sections. World Champion Bull Rider Sage Kimzey fans can purchase special seating section tickets. The Wrangler endorsee will offer fans a meet-and-greet. The tickets also allow a special reserved section near the bucking chutes and a behind-the scenes tour.

The World’s Richest One-Day Rodeo is the perfect opportunity to check out new Wrangler clothing at your local retailers. For years to come you'll want to show off your photographs, videos and social media posts wearing the newest in Wrangler fashions.

Wearing the Wrangler label is important. Long Live Cowboys is the battle cry of the brand. Through a unique format the contestants are invited or come up via a qualification system to compete for a million dollars. During this annual event, amateurs compete with a mixture of champions and top athletes from the PRCA, PBR and WPRA. THE AMERICAN is the only time the champions of these professional organizations can be seen at one event all competing in the same format series.

In 2014 the first million dollar cowboy Richmond Champion rode his bareback horse to make history. He came through the qualifications system so he was eligible for the million dollar side pot. In 2015 the million dollars was split between Tie Down Roper Reese Riemer and Bareback Rider Taylor Price. The third year Wade Sundell from Iowa won the million dollars in Saddle Bronc Riding. This was an exception for the million dollars to go an invitee...if he had a three-peat. Sundell won his event in 2014 and 2015. Last year the million dollars was split between Bull Rider Sage Kimzey, Saddle Bronc Rider Cody DeMoss and Barrel Racer Hailey Kinsel.