There is an Apple logo on the back and the profile more than indicates that the panel is based on OLED technology but whether the blurry photos from China are authentic, is impossible to say. They refer to the display as an “Apple OLED TV” that is “about 60 inches” in size, according to Macrumors.
An Apple OLED TV?
The four photos were shared on Weibo in China as “Apple OLED TV spy photos”. Two of the photos depict a screen on which there are recordings of the so-called “Apple OLED TV”. The two other photos appear to be from some kind of testing facility, including from a soundproofed chamber.
All four photos are extremely blurry but one has a clear enough Apple logo printed on the small box on the back – likely the connection box for ports and a video processor. These types of connection boxes are typical for OLED TVs but they usually take up the full width of the TV.
The form factor, lines, thickness, and other factors also make it very likely that the display in the photos is based on OLED technology. LCD TVs are significantly thicker.
Whether or not this is a prototype from Apple, is of course impossible to say at this point. Steve Jobs commented on the matter in Walter Isacsson’s biography and the company appears to have been working on a TV set at one point. The project was put on ice in 2014, according to Wall Street Journal.
The photos can originate from that period but it is perhaps worth pointing out that in 2014 the market for OLED TVs was in a very early stage. The first OLED TV panels, manufactured by Samsung and LG, were curved. Samsung Display has since abandoned its plan to mass-produce OLED TVs.
Apple’s TV operating system (tvOS) is currently available only in the Apple TV box.