Okay, so maybe that’s going a little too far. I’m sure many of you find the Kardashian clan to be a bit vapid and silly, and I would tend to agree; entertainment and art are subjective, after all. But one thing that is undeniable is their reach as a family and as individual brands. Between TV and social media, the Kardashian/West/Jenner conglomerate has direct access to tens of millions of people.

So what does that have to do with cannabis? Well, I’m glad you asked! You see, Kim Kardashian and husband Kanye West are expecting their 4th child, their second via surrogate. And to celebrate Kim hosted a CBD-themed baby shower.

"I thought it was kind of ridiculous to have a fourth baby shower. But I thought I'm freaking the f**k out having a fourth kid," Kim said. "So, because I'm freaking out and the baby is coming in, like, two weeks, I thought what better way to celebrate than to have a little CBD."

To those who either don’t like or just don’t follow the Kardashians and their various shenanigans, it’s easy to dismiss this and move on. But think for a moment about those who do follow them, especially fans of Kim. How many of them never really thought about cannabis before and went immediately to Google to learn more about CBD?

As I’ve often said, the ultimate key to ending cannabis prohibition is the mainstreaming of the cannabis plant. When people no longer really care about marijuana in the same way they don’t care about alcohol (i.e., seeing someone in a restaurant or in a movie enjoying an adult beverage is no big deal and almost immediately forgotten), then the final walls of prohibition will crumble.

Say what you want about Kim Kardashian, but her throwing a CBD baby shower pushes the needle on that mainstreaming quite a bit. Obviously, CBD doesn’t lack for hype or awareness. But even the fans of Kim who don’t look further into CBD have become a little more used to the idea of CBD being part of everyday life for millions of others. And while for many this won’t translate into more acceptance of changes in marijuana laws, for some it will, especially after they go down the rabbit hole that is marijuana information on the Internet.

Once enough people accept that cannabis is here to stay, it will be. Anything that gets us closer to that day is a good thing. Anything that makes people want to learn more about any aspect of cannabis is a good thing.

So my message to Kim is “you go girl”, or whatever it is that people are saying these days in these situations.