Get Bing, Get Rich: Microsoft Rewards began in 2010 as Bing Rewards, a loyalty program offering credits for using Microsoft's products and services. While the rewards aren't as generous as they once were, the program remains active – and now even includes a rare chance for participants to win big.

Microsoft recently notified Microsoft Rewards users about an exciting new promotion. The "Ultimate Giveaway" includes a chance to win a grand prize of $1 million, and follows a similar setup to the original Rewards program. Participants simply need to engage regularly with Microsoft services and products to earn entries.

The Microsoft sweepstakes is currently available in select countries, including the US, Puerto Rico, Canada, the UK, France, and Germany. After signing up, users can begin earning entries. Initial signup grants five entries, with up to 200 additional entries available through various tasks listed on the site.

These tasks include installing the Microsoft Edge browser, searching on Bing daily, setting Edge and Bing as the default browser and search engine, and more. The sweepstakes runs through December 31, featuring a single $1 million grand prize and additional secondary prizes valued at $10,000 each.

Users can also redeem their existing rewards points to enter the new sweepstakes, with 2,000 points equating to five entries. In addition to individual prizes, Microsoft is donating up to $500,000 to the World Wildlife Fund and Unicef – a generous act from a company that reported $30.6 billion in operating income over a recent three-month period.

Though the giveaway offers a unique chance to win big simply by using everyday digital services, it remains closely aligned with Microsoft Rewards' original goal: promoting Microsoft products. The program was initially launched to advertise the Bing search engine, yet Bing's popularity remains limited despite being a decade old.

Those who spend substantial time in Microsoft's ecosystem may find rewards especially beneficial, as Bing, Edge, and Xbox activities can yield thousands of points with minimal effort. Recently, however, Microsoft reduced the daily points cap, frustrating some users who actively pursue every point opportunity.